Trust Centre

How FairBuyAI earns your trust.

We would rather be honest about what we know than impressive about what we don't. This page explains exactly how the platform works, what data shapes a FairBuy Score, and the limits we try to be upfront about.

How FairBuyAI works

You paste a link, price, quote or renewal. We extract what we can about the offer, compare it against typical market signals, and return a FairBuy Score with plain-English reasoning. Nothing is stored unless you save it.

How FairBuy Scores are created

Scores blend price fairness, value, retailer and provider trust signals, scam and risk indicators, fake-discount cues and negotiation opportunity. Each factor is weighted and shown to you on the results page so you can see what drove the number.

What data we use

Public information from the page or text you share, plus our own market reference signals for the relevant category. We do not pull from your accounts, browsing history or anyone else's checks.

What data may be limited

Live retail prices change constantly, niche products have thin comparable data, and some pages hide key details behind logins. Where this matters, we lower the confidence level instead of guessing.

How confidence levels work

Every result shows an overall confidence and, where useful, a breakdown across pricing, trust, scam-risk and market comparison. High means we have strong corroborating data, Low means treat the result as a directional opinion only.

How recommendations are generated

The recommendation is one of Buy, Wait, Negotiate or Avoid. It is derived from the score band, the warning signals we found and the negotiation opportunity. We never base it on who pays us — nobody does.

How you stay in control

You decide what to check, whether to save it, and whether to act on the result. We do not auto-buy, auto-renew or share your check with sellers.

How we protect trust

We do not take affiliate fees that influence scores. If we ever introduce labelled commercial links, they will not change a FairBuy Score and they will be clearly marked.

How FairBuyAI is funded

Our preferred model is subscription-led. The user is the customer. That keeps the incentive aligned with showing you the truth, even when the truth is 'wait' or 'avoid'.

What we can and cannot guarantee

We can analyse, flag, explain and suggest. We cannot guarantee live price accuracy, guarantee savings, confirm every scam, replace professional advice, or provide regulated financial or legal advice.

What FairBuyAI can and cannot do.

Honest scope. This is what to expect from a check.

FairBuyAI can

  • Analyse available information
  • Flag warning signs
  • Explain uncertainty
  • Generate negotiation messages
  • Support smarter consumer decisions
  • Suggest better-value alternatives where useful

FairBuyAI cannot

  • Guarantee live price accuracy
  • Guarantee savings
  • Confirm every scam
  • Replace professional advice
  • Know everything about every product
  • Provide regulated financial or legal advice

Our consumer-first commitment.

  • We will not fake certainty.
  • We will show confidence levels.
  • We will explain why a score was given.
  • We will not pressure users into buying.
  • We will not hide uncertainty.
  • We will prioritise consumer understanding over conversion.
  • We will clearly label any commercial relationships.

Want to know how we keep the lights on without affiliate fees?

How FairBuyAI makes money